ARABIAN MORNINGS: LUXURY EXPATRIATE BREAKFASTS BY DESIGN
Firstly we think this is very innovative and stylish and secondly, there should be nothing stopping this Saudi initiative going global….
Saudi Arabia – Luxury breakfast delivery service Breakfast Club has enlisted the help of branding intelligence group Anagrama for its new packaging.
Breakfast Club is a luxury service that delivers breakfast to the doors of its Saudi customers every morning and includes fresh juices, jams, croissants and other continental favourites.
The brand packaging exudes a simplicity and cleanliness that will cater for Saudi Arabia’s significant expatriate population. Food is delivered in Kraft paper boxes complete with ribbons and tied together with string, accompanied by postcards and vintage-style stamps.
Anagrama designed the branding to have an international appeal so that it could be expanded outside Saudi Arabia if the client decided to do so in the future.
Original article thanks to LSN Global